Chocolate Complete Equipment: Brand Competition in the Domestic Market at the Low End

At present, domestic chocolate still has few brands and a single flavor; Improper or incomplete processing of chocolate; Due to issues such as weak strength and slow product updates, the overall image cannot escape the awkward situation of quality and taste, and can only hover in the low-end market.

3. Has a huge impact on the domestic market

The entry of chocolate has driven domestic consumers to consume chocolate and promoted the development of the domestic chocolate market. Its advanced, high-quality products, and exquisite packaging have all prompted Chinese chocolate brands to continuously improve themselves.

But there are also disadvantages. Those who do not understand China may have misunderstandings in this regard, such as famous beverages, which fail in the Chinese market due to their high prices. Firstly, the understanding and grasp of China's market circulation system, market structure, methods, regional differences, consumer psychology, and taste differences are not comprehensive, specific, and authentic enough. The second famous foreign brand of chocolate has relatively good quality and grade, but some imported chocolates are ordinary foreign brands, and the quality may not be as good as chocolates produced by domestic Chinese enterprises. Thirdly, the freshness of chocolate produced abroad is not as good as that produced domestically. If it is a brand product of the same quality, experienced consumers can feel that the freshness of products produced in China is better than imported products.

4. Domestic consumers have misunderstandings about chocolate

Due to insufficient understanding of chocolate, consumers generally believe that chocolate is a high sugar, high calorie candy, which not only causes weight gain, but also leads to misconceptions such as,, and so on, causing some consumers to want to eat but are afraid or afraid to eat.

5. Chocolate brands do not have a main cultural brand

Chocolate is a product with a deep cultural heritage, including couple culture and health culture. However, the current focus of brands in the market is still on highlighting the quality of chocolate, such as Hershey's small stature and big taste, Defu's milk rich and silky feeling, smoothness, and the pursuit of delicious chocolate.

6. Consumers prioritize brand over quality

Although consumers are so fond of these two foreign brands of chocolate, when asked whether they prefer foreign or domestic brands of chocolate, nearly half (45.7%) of consumers said that as long as the product quality is good and the cost-effectiveness is appropriate, it doesn't matter whether it is a foreign or domestic brand. 32.1% of consumers also like foreign brands, with 22.2% liking domestic brands. Mainly due to the fact that foreign brand chocolate products are generally superior in quality to domestic brands in the current market. 93.6% of consumers believe that the biggest drawback of high-end chocolate products in the current market is their high prices. The high price is the main factor affecting the consumption of high-end chocolate.

7. Gift market

According to CMMS 2004 (spring) data, in the Chinese chocolate market, the proportion of chocolate consumed as gifts accounts for 52.4% of total consumption. In the gift market, Defu still holds 40.2% of the brand, followed by brands such as Geely, Hershey, Nestle, M&Ms, and others.

Slightly different from the overall pattern of the chocolate market, foreign brands have increased their share in the chocolate gift market, while domestic brands have further shrunk. Ferrero is a world-renowned chocolate brand. Among them, it is the most famous chocolate in Switzerland, recognized as one of the best chocolates in the world. The characteristics of Swiss lotus products are: using more than 170 types of chocolate ingredients; Persist in selecting high-quality products; Strive to maintain the flavor and flavor of chocolate; Sweet and smooth, it is one of the best chocolates. And both Ferrero and Ferrero are chocolate brands of the Ferrero family. Ferrero products are generally expensive and have a unique product pricing perspective, which focuses on examining the material or emotional needs of consumers rather than the actual costs they are willing to pay, and believes that the price of a product is closely related to its image and positioning. Therefore, although Jinsha and Ferrero have high prices, they are consistent with their noble image and supreme quality, so they can ultimately form a consistent recognition in the minds of consumers and achieve success.

8. Chocolate consumption has developed towards the direction of brands

A brand is the experience between consumers and products, it is the personalized choice of consumers, and at the same time, a brand represents high quality and high visibility. In the chocolate market, only well-known brands can guarantee the raw materials of their products. There is a strong improvement in the craftsmanship of the product. Chocolate, as a very special product, has high requirements for rush and logistics. So only well-known brands can provide consumers with this guarantee, while also providing consumers with stable and high-quality products. Chocolate is a very personalized food that can extend many people's requirements for material and spiritual living standards. The charm of chocolate lies in its inclusion of sweetness, bitterness, and bitterness, and its taste represents the experience of life. Chocolate equipment